Company Description: Toole Companies is comprised of four hotel properties in the Berkshires. Owned and operated by a native Berkshire county family, The Courtyard by Marriott Lenox Berkshires, Yankee Inn and Hampton Inn & Suites in Lenox, and Yankee Suites Extended Stays in Pittsfield, all focus on exemplary customer service and guest satisfaction.
Digital Marketing Assistant
To Commensurate With Experience
Some College Coursework Completed
Nice to have
Digital Marketing Assistant position ideal for individuals interested in furthering his or her education and experience in the world of digital marketing all while promoting the local tourism market. This internship will provide exposure to a broad scope of digital media that may include, but are not limited to: social media, search engine marketing, organic search engine optimization and web analytics, content creation and copy-writing.
Job duties include but not limited to:
-Back and front end development of local tourism resource website
-Reinforcing SEO best practices through data entry
-Management and maintenance of local events calendar
-Strategic content creation
-Updates Facebook, Twitter, and IG accounts with relevant original content (including photos)
-Responds to posts or comments to bring value to user’s interactions
-Performs research to find relevant content (articles, stories, resources, or other content) and posts it to our social networks in a manner that invites conversation and interaction.
-Completes other social media projects as assigned
-Research and Identify leaders and influencers (internal/external) and engage them in brand activities
-Organizes digital images according to purpose (print or web) and designated program categories.
-Completes other digital media projects as assigned
-Organizes and archives digital media images
-Assist with website copywriting, proofing, and updating as needed
-Must have deep understanding and interest in social media
-Must be extremely detail oriented with strong attention to follow-through
-Strong writing skills
-Communicate effectively in both written + verbal form
-Flexible in work functions + duties
-Ability to manage multiple tasks + meet deadlines
-Proficient in managing large amounts of data + ability to interpret + extract meaningful insight from data
-Exceptional time management skills
-Strong teamwork skills
-PC or Mac proficiency + strong skills in MS Office Suite (Outlook, Word, PPT, Excel) essential
-Must be able to focus for long periods of time at a computer screen given the nature of the digital business
-Experience with back-end web CMS (e.g. wordpress) preferred