Marketing and Communications Strategist

Marketing and Communications Strategist

$22.50 Per Hour

Williamstown

Full Time

Government/Public Service
Sales/Marketing

Bachelor's Degree
Preferred

3+
Preferred

Bachelor's degree in Marketing, Communications, Public Relations, Library Science, or a related field is desirable. - Preference: Preferred

The Marketing and Communications Strategist will develop and execute marketing and communication strategies to boost the library’s visibility and community impact. Reporting to the Library Director, this role involves creating and managing campaigns to promote library services, programs, and events, while aligning with the library’s mission and goals. Responsibilities include crafting engaging content, managing communications, and maintaining a strong public image. The ideal candidate will excel in shaping and implementing strategic marketing initiatives, with a strong commitment to fostering community engagement. The position will also include time at a public service desk assisting patrons

Create and execute a comprehensive and uniform marketing plan that aligns with the library’s goals and objectives.  Produce high-quality content for various platforms, including social media, newsletters, press releases, blogs, and the library’s website.  Cultivate relationships with local media, community organizations, and stakeholders to enhance the library’s visibility and reputation. Develop promotional materials and strategies for library events, workshops, and programs using digital software.  Work with library administration to create clear and concise public communications.  Monitor and analyze the effectiveness of marketing campaigns and communications efforts.  Prepare regular reports on key metrics and recommend adjustments to improve results.  Provide assistance to library patrons at the reference desk, addressing inquiries and offering support.  Work with library staff to identify outreach and partnership opportunities that enhance the library’s community profile and attract new cardholders.  Work closely with library staff to understand their needs and objectives, ensuring that marketing and communication efforts align with the library’s overall mission.  Keep abreast of library trends, industry issues, and current events to ensure the library and its communications remain relevant and up-to-date.  Maintain consistent messaging and branding across all communication channels and materials to reinforce the library’s identity and values.