Senior Manager of Marketing Operations (Full-time, Onsite) - MASS MoCA - North Adams

MASS MoCA is embarking on an exciting period of growth and storytelling within the context of new leadership and Strategic Plan vision. As we build a best-in-class communications and marketing team to support the organization’s forward momentum, we’re looking for a dynamic leader who will play a key role in shaping team culture of the Communications and Content (C+C) department while optimizing the efficiency and effectiveness of departmental workflows, project intake, digital platforms (including the website), and performance metrics. Reporting to the Director of Communications & Content, this position bridges the gap between C+C and other museum departments, including Advancement and IT, to maintain a cohesive approach to visitor and patron engagement with the museum and its creative campus.

This position is designed to support a critical and exciting period of growth and positioning for MASS MoCA. The Senior Manager of Marketing Operations will be a collaborator in planning and implementing marketing and program strategies within the department. As one of the department’s senior managers, this role partners closely with the Senior Manager of Brand and Graphic Design to align operational systems, campaign planning, and cross-departmental priorities. In addition to managing two Communications Coordinators, this position will help build out our operations function — crafting efficient workflows, setting shared goals, and elevating team performance to new heights. 

Duties and Responsibilities:

Marketing Operations

• Work closely with the Director of Communications and Content to develop, implement and manage workflow protocols for the department that balance needs across artistic programming, fundraising, campus planning and visitor services
• Manages and directs the day-to-day work and performance of the Communications Coordinators, exercising independent judgment and authority in personnel and operational matters. This position is responsible for effectively making decisions regarding hiring, promotion, discipline, discharge, performance evaluation, scheduling, workload assignments, mentoring, and corrective action. The role ensures consistent implementation and enforcement of institutional policies, procedures, and operational standards, and acts in the interest of the employer when addressing personnel, compliance, and performance issues. Provide project management and creative asset collection support for institutional initiatives and large-scale marketing campaigns such as season announcements, exhibitions, festivals and signature events
• Optimize the department’s use of project management and communications tools
• Develop, manage and share marketing campaign reporting against goals and ROI including Google Analytics, email and social media analytics, and other available data
• Collaborate with the Advancement team on CRM / donor management system and its data, manage marketing list segmentation and scoring for targeted messaging to improve engagement and conversion rates
• Collaborate with Visitor Experience team to standardize audience benchmark goals and attendance reporting for sr leadership, advancement and other reporting needs
• Serve on inter-departmental task forces including Tessitura, civic engagement, visitor surveys and others as needed
• Develop and provide status reports and updates to leadership
• Perform other duties as assigned or requested by Department Director

Website 

• Provide strategic oversight of the museum’s digital ecosystem, with primary responsibility for the website
• Manage the museum’s website including content strategy, new projects and regular updates, Google Analytics dashboard and reporting, SEO and vendor management (developers)
• Work closely with the Director of Communications and Content and IT team to design the strategy and development of a new website
• Manage website design templates and style guides, liaise with in-house graphic designers for images and web design needs
• Liaise with web development team and IT department in support of significant web design needs, performance, laws and regulations, and security issues
• Monitor content of the full website for UX, including testing links and maintaining list for updates or improvements
• Maintain alignment of website, digital systems and apps with the organization's brand, strategy and standards

Requirements and Qualifications:

• Bachelor’s degree preferred or equivalent work experience
• Minimum of 5 years of frontline marketing and project management experience in a fast-paced nonprofit environment
• Minimum of 3 years in a supervisory or team leadership role, with experience in performance management, scheduling, and mentoring creative staff
• Excellent writing, verbal, and interpersonal skills; personable and approachable
• Experience with HTML, CSS, and WordPress with the ability to pull reports from Google Analytics and other digital reporting tools
• Proven track record of building, leading, and motivating high-performing teams
• Deep familiarity with Tessitura or equivalent CRM systems
• Strong project-management skills, with an ability to prioritize competing deadlines
• Ability to successfully communicate with a wide range of internal constituents including senior management, program staff, finance staff, and volunteers
• Ability to work both collaboratively and independently
• Commitment to the highest standards of customer service and professionalism
• Demonstrated leadership or supervisory experience, including managing staff or volunteers, preferred
• Basic understanding of security best practices and ability to maintain compliance with web standards (such as accessibility) as directed by senior team members

Physical Requirements:

• Comfortable working a flexible schedule, including some weekend, holiday, and evening events
• Ability to travel occasionally for events and industry meetings
• This position is based on site at MASS MoCA’s North Adams campus; regular in-person attendance is required

Compensation and Benefits: 

• In accordance with Massachusetts Wage Transparency Act, we are disclosing a good-faith salary range for this position: $68,000–$78,000 per year. This reflects our reasonable expectation at the time of posting. Final compensation will be influenced by factors such as experience, education, licensure, and qualifications, and this range is not a guarantee for any individual employee.
• Medical insurance 
• Dental insurance
• Life insurance
• Long term disability insurance
• Flexible Spending Account (FSA)
• Dependent Care Account (DCA)
• Medical deductible reimbursement
• 401(k) retirement plan
• Roth 401(k) option
• Paid Time Off (PTO) 
• Sick Time 
• Emergency Assistance Fund (LemonAid)
• Retirement planning support
• Professional development reimbursement
• Educational leave
• Reciprocal Organization of Associated Museums (ROAM)
• Employee Assistance Program (EAP)
• Student loan repayment assistance
• Discounts at Gift Shop and R&D Store
• Staff appreciation social events year-round
• This position may offer relocation assistance.

Application Process: Please submit a resume and cover letter and any other work samples you feel best articulate your skills and experience. The application also includes a few brief questions to help us better understand your experience and interest in the role. Incomplete applications — including those missing the requested documents — may not be fully considered.

About MASS MoCA:

MASS MoCA is a vibrant non-collecting art museum with approximately 300,000 square feet of exhibition space dedicated to visual art and projects by contemporary artists. Formerly a 19th century factory, these exhibition spaces are unconventional, vast, soaring galleries spanning multiple buildings. Half of that space is dedicated to rotating 10–16 month exhibitions of which we present 4 to 6 large-scale exhibitions per year, along with smaller projects and commissions. The additional space is dedicated to long-term exhibitions in conjunction with artists, estates, and collections that run from 10 months to 25 years. MASS MoCA frequently works directly with artists on the fabrication of new commissions and large-scale site-specific installations. 

MASS MoCA was founded in 1999, not only as a contemporary art museum and performing arts venue, but also as a creative campus with a regional, national and global impact. MASS MoCA is one of the world's liveliest centers for making and enjoying today's most evocative art. With vast galleries and a stunning collection of indoor and outdoor performing arts venues, MASS MoCA is able to embrace all forms of art: music, sculpture, dance, film, painting, photography, theater, and new, boundary-crossing works of art that defy easy classification. From its beginnings as the major textile mill Arnold Print Works in the mid-19th century, to its days as the Sprague Electric Company in the mid-20th century, to its current iteration as a globally renowned contemporary art museum and fabrication center, the 24-acre MASS MoCA campus has a rich history of serving as the economic engine of the city of North Adams and the surrounding region.