Communications College Intern - Berkshire County Arc - Pittsfield

The Company 

Berkshire County Arc provides services for people with developmental disabilities, brain injuries, and other disabilities. The Agency serves more than 1,000 individuals and employs more than 750 people. This provides a wide range of marketing and communications opportunities and challenges.   

The Opportunity 

Working with the Communications and Marketing team, the intern would choose to work on any of the following projects that inspire them: 

• Create stories and articles for the website that is read by thousands of people every month. Interview the people and families BCArc serves to produce honest, compelling stories.  

• Identify potential news stories, for BCArc’s newsletters, and for the local media. 

• Help analyze the data of the website and work to make the website reach more people. 

• Analyze advertising opportunities to create an advertising strategy to recruit employees in Western Mass.  

• Advertise and promote BCArc through social media 

The intern will receive an orientation to the structure and mission of Berkshire County Arc as well as an overview of Berkshire County Arc.  

The Internship will be full time for 10 weeks. (20 hours in the Communications & Marketing Department; and 20 hours in the Family Support Department- where applicants interact with individuals with disabilities). The hours allow for some flexibility in scheduling but would typically take place within the time from Monday-Friday, 9am-5pm. The work period is from June to August. 

In the Family Support Department, the intern will work in a team of interns to support people with disabilities performing recreational activities indoors and outdoors.

Learning outcomes for Intern:  

• Learn from the Communications team interview techniques to draw compelling stories, and leave with a portfolio of articles.   
• Learn how to distribute information and stories in numerous ways – through social media, websites, newsletters, press releases and more.  
• Understand how to use online data to create strategy, understand viewers, and improve  websites.   
• Learn to write concisely and consistently to hold the attention of readers who have no time to spare.  
• Gain experience in planning activities and recreational events for children and adults with disabilities and their families 

Any student interested in writing, graphic designing, producing video, or learning, is encouraged to apply. The intern is not expected to be fluent in all these areas, but interested in learning the craft of communications and/or marketing. A special interest in any one or two areas above would be expected.  

• Be currently enrolled in an accredited College/University
• Possess a valid driver’s license.
• There will be some late night and weekend requirements of this position to meet the families we support needs.